Pros: An established sound, complex instrumentals and very original appeal.
Cons: Could be too dark to gain mainstream traction.
Purity Ring "Obedear"
Purity Ring is not your average buzzing indie band. The duo has only released four songs, but it already feels like an event when a new one drops. The Canadian duo combines dark synths and ethereal sampling with hip-hop percussion worthy of the best beatmakers in the game. Throw singer Megan James' hauntingly infectious melodies and inscrutably personal lyrics into the mix and it's not just an indie band with a following, it's the next big thing.