Reebok and hip-hop make a good team. Just a few days ago, the sneaker brand signed an endorsement deal with the MMG frontman Rick Ross. Continuing with their hip-hop tradition, Reebok comes together with Action Bronson and Party Supplies for this behind-the-scenes look at the making of Blue Chips. Action and the team walk through Flushing, Queens and talk about his passion for the culinary arts. When they delve into the topic of Blue Chips, Action goes into the process of making the tape and acknowledging why Party Supplies' talent is "genius."
Below, Party Supplies, the man behind the Blue Chips production, gives a look into what he's got planned next. You can download Blue Chips here.