Yeah. That’s actually good, the Justin thing.
JB: Little Justin, big Justin.
Yeah, “The Justins” or something like that.
SB: Exactly. So he could stand on his own a little bit more, and it really just came down to a business thing. It wasn’t a dig at him. In fact, originally, we really thought we were going with him to be the partner. It’s not something we talk about a lot, because if people take it the wrong way, it’s awkward. Timberlake’s a competitive dude, too. It really had nothing to do with him.
We’re in development with Mark Wahlberg for a movie. Part of our philosophy with him was, at one point in this transition, we can use film. Visuals are so incredibly powerful, and to be able to have him do some really gritty adult roles, like teenager, but that teenager that’s really had issues.
At the time, the people running his business doubted me, to be honest. They didn’t even doubt him. They didn’t know what he would become, but I was a really young guy, and Justin and his mother were kind enough to take a chance on me, and these people looked at me as a really young guy.
Usher had already worked with me and felt completely comfortable letting me do my thing with Justin and letting us go out and chase this thing together. Usher’s been the perfect partner, and we not only have high praise for Justin, but we talk about his career all the time as an example of how to do it right, as well.
Are there plans for Justin to do any acting?
SB: We’re reading scripts. We’re in development with Mark Wahlberg for a movie. Part of our philosophy with him was, at one point in this transition, we can use film. Visuals are so incredibly powerful, and to be able to have him do some really gritty adult roles, like teenager, but that teenager that’s really had issues, and allowing people to really see him through an adult light through playing a character, I think it’ll make the transition into adulthood easier for them to understand.
So last night, I got my journalist hat on and tried to figure out where the studio was, because there was apparently 200 girls outside of it.
JB: Yeah. You missed it. Did you figure it out?
Nah, I couldn’t figure it out.
SB: It was 600.
Oh, really? What happened?
SB: There was 600 girls outside. It was on the news, and the cops had to come shut it down.
JB: So many kids. I couldn’t even go out there.
Yeah. I was like, “Maybe I should go,” but I just couldn’t figure it out.
JB: We still got it [Laughs].
Does it ever get too much?
SB: [Laughs.] That’s the funny thing. He loves these kids. He doesn’t care what anyone has to say, except those kids. We talk all the time and...
JB: Look, I could care less what anyone really thinks about me, but my fans... Like, the other day, like with the whole video stuff.
SB: There was a video where he got surrounded by paparazzi, and he sprinted and didn’t see those kids. And he called me. No one knew about the video, but some fans were tweeting about it, and he got really upset.
JB: But it wasn’t a big video. It wasn’t anywhere. Like, it wasn’t on FOX or anything.
SB: I think the hard part about that—and he’s really good about it—is that sometimes it’s never enough. He could do the most amazing things for the fans for seven days straight, but then he’ll take one day for himself and they’re like, “He’s changing.” But the positives outweigh the negatives by so much that the paparazzi, and people always wanting something, and everything else—that’s just part of the job. You can’t complain about it, because at the same time, he’s not in Stratford anymore.
JB: But I was just running, because I was playing a joke. The cameramen were waiting for me to come out of the car. They thought it was going to be a minute, so they had their cameras down and stuff. So I knew that right when they put their cameras down, I was sprinting. I sprinted right by them, and they didn’t get any shots of me, because the cameras were all down. And I didn’t see the girls there, and it made me look awful.
SB: The direct connection he has with the kids is pretty unique. He can move the needle on a lot of different things, but he’s lived his whole life in front of them since he was 12, and he never holds back. He has his moments when he wants his privacy, but—for the most part—he really doesn’t care. We were in Australia one time. One of his big Twitter groups, JBSource, was there.
JB: That was dope.
SB: And he told me, “She’s writing me. She wants to do an interview. We should do the interview.” So we canceled some big interviews to make time for this 15-year-old girl.
That’s dope. Like, a fan-site almost?
SB: And that one got more traction with our fans than any of the big press we did. So our philosophy is always to take time for them before anyone else. The honest truth is, if you wrote the worst article about Justin Bieber, that would piss us off, but if one of his fan-sites wrote something bad about him, he’d be really upset. He’d get over what you write.
JB: Because at the end of the day, my fans could be like, “No, that’s not true.” But if my fans write that...
SB: He’s never, ever bothered, unless they feel something. In fact, one of his favorite things to do is look up people dissing him and then call me with the best jokes. [To JB] I don’t even think you remember this, one time he calls me like, “Guess what. My balls are the size of tic-tacs.” Then he goes, “At least they smell good.” [Laughs.] He called me another time, and he goes, “Did you know I take helium to make sure I can sing high?” Or stuff like, “I take drugs to make me stay young.” He reads this stuff and thinks it’s funny.
JB: I’m actually a 40-year-old man in disguise, so I can get all these teen fans. [Laughs.]