Producer: Dot da Genius Album: Day 'n' Nite Label: Fool's Gold
Dot Da Genius: “We was in Headbangaz studios and I was playing the guitar riff that you hear on the song and I started building on that. The thing about Cudi is, as soon as he hears something that he likes, it's almost like automatic. He came up with that hook—that was the first thing he said out his mouth when he heard the beat, the hook that it is now.
“That's one of my favorite Cudi hooks; it just has so much swag and the fans just really love that record. It's just got that vibe. It's like Bob Marley's music, you just put it on and it feels good. That's one of those records. It's mid-tempo but it still rocks and people still love it. That was another one of the classics.
That's one of my favorite Cudi hooks; it just has so much swag and the fans just really love that record. It's just got that vibe. It's like Bob Marley's music, you just put it on and it feels good.
“When Cudi creates, his main thing is that everything comes together organically. Whenever a song feels forced, it's like immediately scrapped. We try not to waste any time. So a lot of songs or even beats come from us hanging out, chopping it up, and shooting the shit.
“Then maybe I'll dip off and go to the studio and start on a drum pattern. Or Cudi will say something and it'll just sound like a song or a topic he wants to touch on. Everything is organic.
“We don't ever get in the studio and be like, 'Okay, we gotta make a Top 40 record right now and it has to be about this, it needs to do this, and we need to do this for radio.' We never go in the studio like that and I feel like that's part of the formula for our success. We don't really stress about making something that's necessarily for radio.
“A lot of artist go in the studio like, 'Man I need a number one hit, I need a number one song.' You lose the organic nature once you go in the studio with that mindset. It's just about making the best song you can possibly make. Whether it's a uptempo, a ballad, or midtempo.”