Song: The Throne "Gotta Have It"
Album: Watch The Throne
Label: Roc-A-Fella/Def Jam/Roc Nation
Upon first listen, this line sounds like the ultimate pompous-rich-guy boast. But it's the setup that raises the stakes to another level. As planking started to take off in 2011, Jay used the reference to connect to listeners in a humorous way, while also pointing out that, even by his own estimation, he's made it astonishingly far for a kid from Brooklyn's Marcy Projects.
But the fun doesn't stop there. By preceding the line with “I wish I could give you this feeling,” an echo of Kanye's hook on Common's gritty 2005 hit "The Corner," Jay gives the line an aspirational spin, like he's rooting for the next guy to do the same. Hey, if Jay can plank on a milli, maybe you can too. Spread love, it's the Brooklyn way.