Song: Royce Da 5'9" in BET's Shady 2.0 Cypher
Album: N/A
Label: BET

In a cypher with Yelawolf and Eminem, Royce Da 5'9" crafted what was easily the line of the night at the BET Hip-Hop Awards when he made a few subtle allusions to Ri-Ri and separated them by pausing his verse to say, “Hiiii Rihanna!” Within minutes, #HiiiRihanna became a trending topic on Twitter and eventually Ri Ri hit Royce on Twitter just to say hi herself.

The first Rihanna reference follows a warning that Royce is “do or die dope,” and that if you want to battle in the car, you do so at your own peril. The second follows a half-way-kidding joke, in which Royce fantasizes about spying on Ri Ri and Nicki Minaj.

On first listen, Royce's rapping style makes it hard to catch everything at once—and he uses that skill to make you laugh while subtly masking how calculated and controversial the line really is.