Kid Cudi Provokes Wale In October-November Complex Cover Story

Date: October 2010

Hypemeter: 30%

Complex says: In his October-November Complex cover story, Wale’s former friend Kid Cudi speaks candidly about their strained relationship. His statement in reference to Wale, “We don’t fuck with you musically” births an Internet meme. Wale responds by tweeting, “Niggas letting that liquid cocaine get to them... Let’s go then.” But since Cudi’s star had grown bigger than Wale’s, Wale becomes the target of much social-media jesting.