Rappers in commercials is nothing new, but Method Man goes all in for this one. He crafted an entire song and video for this new Sour Patch Kids commercial. It's called "World Gone Sour (The Lost Kids)," and follows the story of candy kids gone rogue. What other rapper could pull this off?
From the good folks at Sour Patch Kids:
Peep this! It’s the world premiere of "World Gone Sour (The Lost Kids)," our collabo with Method Man. That’s right. Method Man, son! Don’t mess with the Lost Kids.