Producer: Rockwilder
Album: Vol. 3...The Life And Times Of S. Carter
Label: Roc-A-Fella/Def Jam


After Jay's Vol. 2 shipped 2 million, then blew to three, and skated to four, the Jiggaman had to follow-up in a major way. He started by making big claims, predicting http://www.ew.com/ew/article/0,,84910,00.html Vol. 3 would move a million copies in its first week—a bold statement, even by Jay's standards. The album sold about half that in the opening week but you couldn't blame the club-ready first single “Do It Again.”

The song was a certified banger featuring the Roc's newest recruits (Beanie Sigel and Amil) as well as one of Jay's most vicious verses. Sitting at the top but still only two years removed from the hood, Jay unleashed some of the most memorable put-downs in hip-hop history including, “He's alright but he's not real,” and “You gotta a little flow? That's cool with me.”

There's no telling how much champagne has been spilled over the years as tipsy clubgoers chanted the contagious countdown-style hook (unless they evacuated the dance floor per Jay's warning). While bootlegging and the subsequent stabbing of Lance “Un” Rivera, at the Kit Kat club may have all contributed to Vol. 3's relatively disappointing first week sales; there was nothing disappointing about “Do It Again.” The song made it clear that the game belonged to Hov and he would never foul out.