Producer: The Neptunes
Album: The Black Album
Label: Roc-A-Fella/Def Jam


Jay-Z is hardly the first rapper to note that the rap game and the crack game share many parallels. The allure of each can be deadly and many risk life and limb for a small taste of success.

When you're on top, it's hard to walk away. Your eyes are always fixated on that last big run. The theme of leaving the “game” wasn't new in Jay-Z's lyrics, but this time he meant it—or at least he thought he did.

As Hov prepared for his (first) exit from hip-hop, he crafted “Allure,” a record that described, in detail, the allure of the illegal life, and how he successfully made an exit from it. This no doubt symbolized what we thought was going to be Jay's departure from the rap game—but we know how that story ended. He couldn't resist the allure.