None of this has slowed the Kreay-Kreay train—so far. She’s enjoying the perks that have come with her rise. “You don’t get a million dollars,” she says, “but it’s enough money to change your life.” Indeed. Since inking her deal, she’s splurged on a vintage gold Casio, a Game Boy Color, a new place in Hollywood, and a convertible 1990 Buick Reatta. She’s got famous friends now, too: Drake, whom she met at Andy Milonakis’ house, has become a confidant.
I never made anything with the intention of signing a record deal. It was just for fun. The moment I realized I could get a record deal, was when I got a record deal. I didn’t see myself getting famous.
Her directing career has taken off as well. Soulja Boy has asked her to shoot a video for him, and, according to Kreay, Curren$y wants to collaborate as well. Snoop Dogg already has. Trina and Diamond have reached out, too. Left Brain from Odd Future, who made a cameo alongside OFWGKTA pal Jasper Dolphin in the “Gucci Gucci” video (which Left Brain thought would be a “fail”), echoes the general consensus on Kreayshawn’s directorial chops: “She knows what she’s doing behind the cam.”
Now all she has to do to prove the haters wrong and her celebrity pals right is follow through on the potential she showed with “Gucci Gucci.” It’s a tall order, in large part because of the blitzkrieg press and performance run she’s been on since signing with Sony. She hopes to have her debut ready for a fourth quarter release, but label representatives have said not to expect it until early 2012. “I’m praying for a break for two weeks to finish the album,” she says. “I can only see it from my point of view and my point of view is I’m stressed and I’m busy. Even Columbia says, ‘We’ve never worked an artist as hard as we work you.’ This is crazy. So many people want a piece of you. At the same time I still wanna keep everything like how the old days were.”
It’s clear that going back to the old days won’t be possible, not when she’s got punishing promo campaigns to maintain and veteran (if slightly unhinged) rappers talking about putting assault rifles in her face. Which begs the question: Is this what she had in mind when she was editing videos in her apartment, struggling to make ends meet?
“I never made anything with the intention of signing a record deal,” she says. “It was just for fun. The moment I realized I could get a record deal, was when I got a record deal. I didn’t see myself getting famous.”
“People say, ‘You’re changing the game,’” she continues. “I’m just being me. This is what I’ve been doing.” Whatever it is, it’s worked—so far. But can she keep it up now that she’s been mainstreamed? Stay tuned.
WATCH KREAYSHAWN'S BEHIND-THE-SCENES VIDEO:
(PROP STYLING) Ali Gallagher. (HAIR) Taylor Stevenson. (MAKEUP) Victoria Aronson. (MANICURIST) Tracy Dinkel. FIRST IMAGE: Bustier and skirt by Jeremy Scott for Adidas / Shorts by American Apparel / Headpiece and Ring by Marco Marco / Vintage Celine earrings and vintage bracelet from The Way We Wore LA. SECOND, THIRD & SIXTH IMAGE: Vintage dress and necklace by Moschino from The Way We Wore LA / Vintage earrings by Christian Lacroix from The Way We Wore LA / Sneakers by Nike / Mannequin's Scarf by Wendy Gell from The Way We Wore LA. FOURTH, FIFTH & SEVENTH IMAGE: Bustier by Di$count Trash / Shorts and hosiery by American Apparel / Shoes by Giuseppe Zanotti / Glasses by a-morir by Kerin Rose. COVER IMAGE: Overalls by Joyrich / Ring by NOIR / Sunglasses by Jeremy Scott for Linda Farrow / Necklace stylist's own.