Album: Philadelphia Freeway
Label: Roc-A-Fella / Def Jam
Just Blaze: “'What We Do' is the first street single and the first radio single. Everyone knows that now. Everyone at the label would even acknowledge that after the fact, but Dame was hell-bent on the whole dual song, dual video with the same beat. That was his vision and he was the CEO.
“It definitely hurt Allen Anthony. He didn't have the same budget to work his record, and his record was great. The video was exactly what that record needed. Had Allen Anthony had the resources to work that record the way it should have been, he would have had a whole different career.
“It didn't hurt Freeway at all, but it definitely didn't help him. It was a good song, but I didn't think it should have been his first single. By the time 'Flipside' came out, things at the label started to get into a bit of disarray. It was one of those things where the single didn't really get worked, and the video didn't get a lot of play, even though it was a huge record on the streets and in the club.
“It didn't need [a hook]. 'Even though what we did is wrong' is the hook in the same way that 'Oh Boy' is the hook on 'Oh Boy.' Jay came to check on Freeway in the beginning of the album and on the end of the album. He made two visits to the studio. The first time he came to hear the album, Freeway played him 'What We Do,' and Jay was like, 'I gotta jump on it.' Of course if Jay and Freeway are on it, Beans had to jump on it and that was that.”