Waka Flocka is about to become the new face of PETA—no seriously, this isn't a joke. The Atlanta rapper will join the likes of Lady Gaga, P!nk and Mariah Carey in PETA’s new “Ink Not Mink” celebrity activitist campaign. The animal rights organization is trying to appeal to chicks that dig dudes with tattoos as opposed to their female celebrity endorsers posing nude to fight animal cruelty (what up, Taraji).

“Animals should be treated the same as you would a kid. Would you want someone just to walk up and skin your kid? Hell no!” said Flocka. Waka will join PETA’s “Ink Not Mink” campaign in Los Angeles, CA set to launch on Februray 22nd.

[via XXL]