Will.i.am is Intel's New Director of Creative Innovation

Will.i.am is Intel's New Director of Creative Innovation

Intel Corp. announced will.i.am as their new Director of Creative Innovation at a marketing conference on Tuesday. According to Billboard, the Grammy winner will be helping create devices "such as laptops, smartphones and tablets." Intel's goal is to attract a younger demographic by merging both entertainment and technology into their products. The deal is said to be a multi-year partnership between the two parties.

[via Billboard]

Tags: will.i.am, intel
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