Why it matters: This year, Fantasia's Back To Me sold 240,000 copies in its first week after a suicide attempt. Kid Cudi's Man On The Moon II sold 180,000 copies in its first week after a much-publicized drug arrest. It's no coincidence: controversy sells and Lil B The Based God is in good luck because he knows how to generate it. He's said he would "fuck [Kanye] in the ass" for not acknowledging him on Twitter. He started a relatively unprovoked beef with Joe Budden and got himself in the rap headlines. He got sucker punched on YouTube and flipped it into a good look. He's exactly what people mean when they say, "no press is bad press."