The cyphers on BET Hip-Hop Awards---filled with braggadocio splattering 'hood aficionados---are usually entertaining to watch, but have been getting redundant. This year, however, thanks to Yeezy, and his circle of friends, a special G.O.O.D Music cypher featuring verses from Pusha T, Big Sean, Cyhi Da Prince, Common, and (of course) Kanye West, was a bit extraordinary. From the suited-up wardrobes (even Primo had to rock a blazer), to occasional chantings of the label's name, alongside XXL's cover story, G.O.O.D Music is steadily making an imprint to the public as a unified force. Watch all five MCs rip it above.

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