Earlier this month, a brief NY-Z trailer hit the 'net, but now the full 15-minute minute documentary is available for viewing. The Danny Clinch-directed short features a variety of content. From never-before-seen footage of Jay-Z and John Mayer preparing for the September 11 concert at Madison Square Garden to basic discussion about what type of records the Carters played growing up, the doc is a simple but interesting look at the rap icon. Absolut has a reputation for dope artist partnerships, stemming from work with guys like Andy Warhol and Keith Haring in the '80s, and the latest endeavor with Jay continues the trend.
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