Jay-Z has bodied many a trend in his time—X5s, throwbacks, Diesel jeans, etc.—but he's on a veritable murder spree with Blueprint 3. Having already dismissed Auto-Tune on "D.O.A.," Jigga is taking aim at a host of other trends on "Off That," the just-leaked Timbaland-produced song featuring Drake. But does Jay-Z still hold the weight to sway the masses? Read on to listen to the song and vote on whether you think Jay can kill each trend—yes, he can? Or, no, he can't...
LISTEN: Jay-Z f/ Drake "Off That" (Produced by Timbaland)
TREND: Audemars Piguet watches
LINE: "I'm so tomorrow. Audemars are yesterday, which means you're on time delay."
COMPLEX SAYS: Jigga co-signed Audemars in "Upgrade U"—now why would he stop jocking the one European brand he can pronounce correctly?
[poll id="321"]
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TREND: Baggy clothes
LINE: "Oversized clothes...we off that."
COMPLEX SAYS: News flash: Your bay-bro killed that like three years ago.
[poll id="322"]
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TREND: Big chains
LINE: "Oversized chains...we off that."
COMPLEX SAYS: Don't worry, T-Pain: The "Fuck Top Hats & Sun-Tipped Dreads" song didn't make the album.
[poll id="323"]
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TREND: Cristal
LINE: "Cris...we off that."
COMPLEX SAYS: The only difference between the original boycott in '06 and now is that he's no longer shilling for a third-tier competitor. Hov!
[poll id="324"]
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TREND:Timberland boots
LINE: "Timbs, we off that."
COMPLEX SAYS: So wait...he's off Timbs but on these???
[poll id="325"]
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TREND: Rims
LINE: "Rims...we off that."
COMPLEX SAYS: In related news, Aztek and Tru-Life have just opened up a store called "Vintage Roc Rims."
[poll id="326"]
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TREND: Making it rain
LINE: "Niggas still making it rain...we off that"
COMPLEX SAYS: We guess Beyoncé doesn't like the splash.
[poll id="327"]
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DChillen August 24th, 2009 at 05:17 PM
Jay Z...been off that
IQE August 28th, 2009 at 07:09 PM
true.
alissa August 31st, 2009 at 02:11 AM
double co-sign. move to Florida and retire w/ the rest of the Goldies.
WhatsReallyReal August 24th, 2009 at 05:20 PM
This dude's 40 years old trying to tell me what's cool? Fuck outta here old man.
S.T.R.I.Z.Z.Y August 24th, 2009 at 05:22 PM
good shit. but honestly I just made a TOP TEN WINTER SURVIVAL ITEMS LIST FOR NYC AND TRI STATE HEADS and tims was in there some where.. we aint off that in the cold.
MannyWallace August 24th, 2009 at 05:32 PM
Crazy. I'm sure certain that some people will take to everything Hov says and put it all down, but if you're like me...you can't afford the shit anyways.
Mike August 24th, 2009 at 05:42 PM
Well actually. Older people tell you what's hot. I don't feel some of his lyrics on the track. But he's still killing it.
bigdickcheney August 24th, 2009 at 05:47 PM
What 40 yearold was telling Hov how to dress when he was 16? His idols, like kane and slick rick, were 19-22...
suckitmarshall August 24th, 2009 at 05:45 PM
This dude is mad funny, like he hasn't been rocking a baggier fit of what kanye wears 2months after Ye...
jerkey no *turkey August 24th, 2009 at 05:46 PM
rims, chains, n baggy fits...jay had nothing to do with killin' theses. weak trends die hard n will be resurrected in 6mo. as retro
johngone August 24th, 2009 at 05:49 PM
jay didnt kill jerseys and hes not killing any of these. thats like saying ashton started the trucker hat trend.
swizzy August 24th, 2009 at 06:10 PM
soon enough he'll "off" everything and run out of things to rap about
Tysonz August 24th, 2009 at 06:17 PM
Funny How Jay said it was a death of autotune when Kanye just went platinum off an autotune album now hes saying Timbs are dead when Kanye is tryna bring them into hypebeast territory. Its like Jay secretly dont like Kanye, next thing you know he'll make a song with Cold Play. Translate en espanol NO Way Jose.
polo August 25th, 2009 at 12:12 AM
word man .. now that i think about it ... he prolly brushed ye off about rapping cuz he knew ye would overshaddow him ... thats why he tried to get him to stick to the beats.
THLUPEND August 25th, 2009 at 10:20 AM
I agree. I like Jay but I feel like he wants more credit than he deserves. Kanye should be on this track with Jay. Also Jay wore baggy jeans like a month a ago. Kanye has been "off that" years now. Same thing with the rims. Remember when Kanye said "I'm not really in to rims and all that" on the Throw some D's version he did a few years back.Kanye is always first then Hova Follows