Lyft is currently testing a monthly subscription service aimed at customers who use up to $450 per month on the ride-hailing company, according to the Verge. During a press event earlier this week announcing their partnership with auto parts producer Magna, Lyft CEO Logan Green said that the company is “going to move the entire industry from one based on ownership to one based on subscription.”
The subscription appears to have one version which offers $199 for 30 rides, worth up to $15 each, and another that costs about $399 per month for 60 rides. Green hints at the idea of the subscription service costing somewhere in the ballpark of $200.
“We’re always testing new ways to provide passengers the most affordable and flexible transportation options,” a spokesperson for Lyft told the Verge. “For the past few months, we’ve been testing a variety of All-Access Plans for Lyft passengers.”
Back in 2016, Uber tested out a similar model with the Uber Plus Pass in some cities The service offered a fixed price for rides for a monthly fee, however, "it’s unclear whether that experiment went anywhere,” according to The Verge. The monthly subscription is all part of Lyft's plan to challenge their rival Uber, and it seems to be making a dent in the ride-hailing giant's once impenetrable armor.