Tide Not Down With You Ingesting Detergent Pods for the Sake of a Meme

We on Tide pods in 2018.

Tide
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Image via Getty/Richard Levine/Corbis

Tide

People stupid enough to take memes so seriously they risk their own lives have once again sabotaged all the fun. Of course, you could also reasonably argue that articles (such as this one) about memes actually do far more damage to meme longevity than the actions of stupid people ever could, but I digress.

My man stays strapped he carries 4 tide pods on him at all times for those extra large heavy duty loads

— helen (@helen) December 12, 2017

As far back as 2013, people have discussed eating Tide's admittedly attractive "pods." No one, even then, was actually suggesting with any seriousness that everyone start wolfing down laundry detergent packets. Still, an occasionally bizarre and reliably hilarious meme was born.

I thought y’all were so weird for talking about eating Tide pods but now I been thinking about how weird it is for so long that now I’m thinking it might not be weird and I wanna eat one too what is this

— h (@halsey) December 28, 2017

You just can't trust people these days. pic.twitter.com/RAYbx8lR7K

— Gushers (@gushers) December 27, 2017

2014 - mid
2015- weed
2016- lean
2017 - xanax
2018 - Tide pods
2019 - fabuloso
2020 - meth

— ✞ (@GUNNERSELLWHITE) January 1, 2018

Tide x Totino’s S/S 2018 pic.twitter.com/MUKMykPsrw

— big baller pushbroom (@rebranded) December 29, 2017

The Onion are really modern day prophets (check date) https://t.co/CDTKU7zm0J

— Jatin (@_JatinD) December 31, 2017

Tide Debuts New Sour Apple Detergent Pods https://t.co/jgWhUAAehJ pic.twitter.com/fQl3OlxEao

— The Onion (@TheOnion) July 11, 2017

The mocked act of Tide pod ingestion even made its way to the Onion on multiple occasions.

Predictably, Tide has now weighed in with a humorless response. "Nothing is more important to us than the safety of the people who use our products," a probably annoyed Tide spokesperson toldBuzzFeed News Monday. "Our laundry pacs are a highly concentrated detergent meant to clean clothes and they’re used safely in millions of households every day. They should only be used to clean clothes and kept up, closed and away from children. We have been consistently proactive in providing consumers with the right usage guidance and tools to enable them to use the product safely."

While it's easy and readily encouraged to mock someone for really thinking Tide pods are even remotely edible based solely on information found in a meme, the generalized jokes get a little complicated when you start reading about now-ancient cases of kids getting sick and/or dementia-suffering adults dying. It's unlikely as fuck, however, that people in those demographics were inspired by memes.

Carry on.

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