CNN's The Update just debuted back in August but will not continue into 2018, Reuters reported Friday. In an apparent effort to lure in younger ad consumers, Update was structured around condensed versions of up to five news stories per episode. CNN was one of Snapchat's original content partners for the launch of the Discover feature, which was introduced back in 2015.
In a joint statement, CNN and Snapchat said they would continue collaborating in some capacity. "We plan to keep working together and mutually decided to hit pause as we explore the best opportunities for doing that," the joint statement said. However, according to the Wall Street Journal, CNN nixed the show after "coming to the realization there wasn't a clear enough path to make money." Don't quote me on this, but it stands to reason that money is important to CNN.
Sean Mills, Snapchat's boss of content programming, sounded stoked at the prospects when first announcing CNN's short-lived show earlier this year. "It's more critical than ever that Snapchatters have access to the best journalism in the world, right when news breaks, and we're excited to watch CNN deliver that to them through The Update," he said in August.
With CNN's Update gone, maybe now there's room for a new Snapchat show hosted by Cardi B.