Corporate social media accounts are always trying to do the absolute most to fit in with the cool youths, and more often than not the result is a cringeworthy disaster. Sometimes, though, a corporate social media account does something so original and awesome that it really does deserve universal acclaim. And whoever is behind KFC’s Twitter account has gone and done just that.

Twitter user Edge (@edgette22) noticed something about KFC’s list of Twitter followers. They only follow 11 people: the five Spice Girls, and six random dudes named Herb. Notice anything familiar yet?

The whole thing is so simple that it really deserves a round of applause. And even though we don't know how the original poster discovered this gem—too much time on his hands? Maybe he knows a guy over at KFC headquarters?—we can all agree that this is one of the greatest things to come out of the internet in quite some time. Needless to say, people went nuts.

But even though this new discovery has blown the mind of thousands and sent KFC and the dude who first tweeted about his discovery to viral status, he might not have been the first to notice this elaborate marketing strategy joke. One of the 6 men named Herb noticed the stunt about a month ago when KFC first began following him.

Are you craving some fried chicken now? Well, then, it worked!