A girl was shopping for groceries at a Gold Coast-area Woolworths and was unknowingly photographed from behind. Her image is now being seen on people's Facebook feeds right across the country, and Woolworths have co-signed it. Is something wrong here?

Blake Nicholls took the photo on Monday night, uploading it to Facebook and tagging Woolworths with the following post

Hello Woolworths, I'll start by saying my loyalty to Woolworths is second to none. I was at Woolworths (Q Super Centre) this evening at 7:38pm (AEST) with my friend Brok buying fresh produce to make butter chicken when he's glanced over at the girl of his dreams.

For years, you've brought people together with your sensational service, fantastic products with a catchy theme song that's kept me coming back, so now do what you do best and bring these two together.

(Girl buying mushrooms if you read this, we will be in this section every night at 7:38pm until we meet again)

‪#‎hopeforbrok‬ 

At this point, the ball is in Woolworths' court as to whether they will reply to the post, ignore it, or potentially increase security at their Q Super Centre location. Perhaps thinking they could capitalise on what may become a viral sensation, Woolworths ignored the murky ethics behind the photo and chose to reply. We're not sure who made the decision, but somebody sat down and churned out a string of bad puns. 

Hey Blake, whilst we're more interested in matching your dear friend Brok with the perfect chick-en and bay leaf to create the curry of his dreams, we still think you're a great wing-man!
Next time tell Brok not to be chicken, just rice up and say hello! We hear love grows in the produce department ;)
 
#HopeForBrok

Really, Woolworths?

While the 'let's all help this guy out' narrative could potentially net Woolworths some sort of heartwarming story after a day or two, it's not likely. The glaring issue is the invasion of privacy that has taken place here.

The post was followed with timestamped pictures of Brok, who true to his word, showed up and hung around the mushrooms for a while at 7.38pm the following night. Are we cool with this? This is feeling less like a feel-good story and more like something we'd see in an entirely different kind of telemovie.

Brok might keep showing up to loiter around the mushrooms for a few more nights, or weeks, we don't know. But it's almost certain the girl in the photo won't be setting foot in that Woolworths again.