It's no secret that Coca-Cola is generally a pretty poor health choice. We've all seen those infographics and illustrations about how much sugar is in a Coke, or we've all heard the urban legend about a tooth being dissolved in a can of the refreshing beverage overnight. One health group is demanding more transparency when it comes to the dangers of consuming the universally loved beverage, and they're using a tool created by the company to do so.
Those fun share a Coke labels that have been popping up the last few years can be customized online for only $5. Using the tool, you can input a (pre-approved) name or word, and if your choice isn't available you could also request it be available. The Center for Science in the Public Interest, a health advocacy group, requested the unapproved word "obesity" to be written on a custom label. After it was approved and purchased, the word was later removed from the choices on the website.
This led to #sharehonesty to demand more honesty on Coke bottles, hoping the company will be more transparent about the dangers of sharing a Coke. The video asks viewers to write (obviously) unapproved words like, "tooth decay", "heart disease" and "diabetes".
Coke of course, isn't happy. In an email to TakePart, a spokesperson said:
"Thousands of Coca-Cola fans have created custom bottles through this program, and the ‘Share a Coke’ website has guardrails in place to help ensure a positive consumer experience. It’s unfortunate that CSPI and others deliberately try to turn a fun experience into something negative to further their attacks on our brand."
The battle continues to go on with Coke apparently also blocking the word "honesty".
[via TakePart]
