Since 2009, Kravitz has been the face of the Vera Wang Princess perfume line. Of the line, Vera once said, "Princess to me isn’t only the princess with a crown; it’s a girl who is courageous. She is an individual, she has a sense of whimsy, a sense of fun. She is a princess in her own mind, and in her own way." For Kravitz, who has noted Helena Bonham Carter as her idol, Wang's image of a whimsical princess seems to mirror the budding actress' personality.
Keeping her spokesmodel game moving, she's also the new face of Eleven Paris. As the model for the French clothing line's Spring 2011 collection, the spawn of Lenny Kravitz, who claims to base her own style off of Jimi Hendrix, is well-suited for the edgier brand.