Reebok is bringing out the big guns in the body-toning sneakers arms race. Eva Mendes has just been named as Reebok’s EasyTone ambassador. After Sketchers solicited Kim Kardasian to peddle their Shape-Ups, you know Reebok had to come correct and introduce a sexy celebrity who has also gotten naked on camera.
Mendes commented, “I feel better when I’m in good shape, and that’s what I like about Reebok EasyTone - it gives me a little extra as I go about my daily activities.”
Hey, we can’t be mad at a girl who does a little bit extra to stay in shape.
Since Sketchers and Reebok have thrown down the gauntlet, which brand will step up and get involved in the eye-candy contest? Nike with Erin Andrews? Under Armour with Karissa Shannon? adidas with Bree Olson? Let the games begin.
-Julian Anthony Patterson
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