We've seen rappers hawking everything from cognacs to BBQ sauce to cell phones, and everything ludicrious and questionable in between. But here's the marketing move you didn't see coming: rappers as cereal mascots.

Aside from Kendrick Lamar's proclivity for the a.m. foodstuff, we have no idea what could have inspired the ingenious Tumblr Rappers and Cereal, but we're happy it exists. Because, the best part of waking up is Lil Wayne in your cup. Or bowl. What can we say, we tried.

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