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The 50 Greatest Breakfast Cereals of All Time

43. Smorz

Introduced: 2003
Manufacturer: Kellogg's
Sugar Per Serving: 13g
Watch A Classic Commercial: N/A

S'mores (the campfire snack) are a great idea—in theory. But the arduous process behind the treat— finding a campfire, toasting the marshmallow without charring it, melting the chocolate so it hits the right level of gooeyness, and avoiding the dreaded graham cracker crumble—requires far too much effort from us.

A perfect S'more is culinary art. That's why Smorz is legendary. It captures those flavors without the time-consuming hassle. The only caveat? Cruelly, Kellogg's has made it nearly impossible to find, essentially forcing us to return to making S'mores like cavemen.

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