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The 50 Greatest Breakfast Cereals of All Time

24. Crispix

Introduced: 1983
Manufacturer: Kellogg's
Sugar Per Serving: 4g
Watch A Classic Commercial: Youtube.com

The year was 1983 and Chex had no competition. Every day executives at Kellogg's went to bed knowing that there was a cereal eating up profit uninhibited by the productive, competitive spirit of capitalism. From the K-Labs came Crispix, a cereal born of spite and the desire for dominance. Now take a bite knowing this. How's it taste? Like money, like America. Like the $65 million in annual sales Crispix achieved just five years after its inception.

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