Look Up: Martinis and Old School Stars at the Knickerbocker

It’s said that the martini was invented at the hotel. According to the story, in 1912, the house bartender Martin di Arma di Tagga mixed John D. Rockefeller a drink with dry vermouth and gin. Rockefeller loved the drink so much that he recommended it to all his business friends and it soon became a national favorite. Of course, Rockefeller was supposedly a lifelong teetotaler, so go figure.  

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