It's tough to steal thunder and press away from something as big as the Summer Olympics. They only happen every four years, which is a built-in mechanism for news domination when they roll around. This summer's appear to be even more buzz-y, thanks in particular to the London location.
Also contributing to the buzz? McDonald's. They announced the construction of the world's largest McDonald's in the Olympic Park. How big is the world's largest McDonald's, you ask? Right now, it's designed to sit 1,500 people in a "two-story, cathedral-like" structure. "Cathedral-like."
Doctors, anti-obesity activists, and health professionals are really pissed, because of course they are, it's their job to be pissed about this stuff. Citing the irony of a global fast-food chain accused of diminishing the collective health of the world one burger at a time sponsoring an event that celebrates athletics, people like that annoying guy from your Intro to Advertising class across the world are crying foul.
In all seriousness, there are some interesting things going on here with regard to power structures, advertising money, corporate responsibility, and healthy habits, but we can at least all agree that the least interesting thing will be what Morgan Spurlock thinks about it all.