This Istanbul Burger King Billboard Was Made With 2,548 Hot Sauce Packets

This Istanbul Burger King Billboard Was Made With 2,548 Hot Sauce Packets

Now this is innovation.

A Burger King billboard spotted in Istanbul was made using both new and used hot sauce packets. The brainchild of ad agency Y&R Istanbul, the billboard will probably win multiple awards, and as brilliant as it is, it will unfortunately stink soon enough.

It may not have much longevity, but it's still a creative triumph. 

[via BuzzFeed]

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Tags: instanbul, burger-king, billboard
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