The 100 Coolest Places of the Complex Decade

30. The Hundreds

City: Los Angeles
Address: 7909 Rosewood Ave.
Website: thehundreds.com

Bobby Hundreds and his team might seem like goofy guys, but take them seriously—The Hundreds didn't become a force in streetwear just by having fun. Besides the discernable logo (you know, the Adam Bomb?), Bobby and Ben have created a brand, along with a blog, that has been able to stay relevant from 2003 until now. The L.A. store was designed by TylerSpencer Design Studio and the staff was hand-picked by the Bobby and Ben themselves, which means this is where all their friends hang out. A pit-stop when you're streetwear shopping on Fairfax.

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