The 100 Coolest Places of the Complex Decade

60. Stussy

City: New York
Address: 140 Wooster St.
Website: stussy.com

If plenty of proper menswear designers can trace their roots to Ralph Lauren, then Stussy would be streetwear's equivalent. Stussy's original two-story Wooster street store was like boot camp for future tastemakers like Eddie Cruz and James Jebbia. Upstairs was a Head Porter pop-up store, while the clean white interior and minimally-stocked floor set the precedent for what a good streetwear boutique should be: ample space between items on the hangers, with friendly staff ready to get something from the back once you were ready to pull the trigger. It set the bar for every little shop that followed, and while its current incarnation is located in the former home of UNION New York, hardcore streetwear heads still get wistful thinking about the Wooster street location, a symbol of when the brand was strongest.

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