Treats, Fensom, Kan, and Yoon

Brooklyn's own Richard “Treats” Dryden spoke about the driving force behind the phoenix-like return of Mass Appeal: maintaining your identity via a foundation of credibility. “People need to know you and what you represent” was the motto.

Nic Fensom dished on his reluctance to embrace social media. Sneeze magazine, his baby, is a print publication with a limited online presence ("Twitter is about all I can handle," Fensom told the audience.) He emphasized the importance of "sick content" over everything.

Eugene Kan was candid when describing the toughness of the daily grind when running a website. “I’ve literally been broken down by Hypebeast and the grind." Blogger wannabes take note.

Joy Yoon, a seasoned writer, echoed Kan's sentiments when she spoke about writing for a living: it's fucking hard. Her honesty and humor was a great note to end on before the group discussion.