The kingdom of Yelp provides a great opportunity to weave your experience into a collective memory quilt of what it is like to experience a sandwich business. Or strip club. Or whatever. It's popular and addicting, cataloguing these moments, which then transform the anonymous individual into a taste-maker—in their own mind, at any rate.
If you submerge yourself in the site for long enough, you start to recognize familiar faces. Here are the 10 types of reviewers on Yelp.