This Sunday, March 25, the fifth season of Mad Men begins. What can we guarantee about the experience? Not much in terms of plot developments; however, you can be sure that something terrible will befall a character and that that character will then drink because of it. This is certain.
From death to birthday parties, Mad Men regularly presents the viewer with situations that demand a coping mechanism: alcohol. These characters drink, so much in fact that we took it upon ourselves to document all instances of alcohol shown on screen in Matthew Weiner's worldâ€”but that's another story.
For now, just enjoy these 20 Mad Men-inspired reasons to drink.