Sodas occupy a weird place in consumer culture. There are the mainstays, Coke and Pepsi, and their offspring (Sprite, Mountain Dew, Dr. Pepper), and then there are loads of often short-lived experimental drinks that capture the fascination the people for a brief instant, only to be ripped from everyone's dry lips—damn you, fickle public! Or maybe its the marketing teams that are to blame, the geniuses who generate the batshit names and bizarre advertising campaigns.
Whatever the case, we want these drinks back. Now.
By Marc Yearsley