
Want to know why Y-3 stays winning? No it’s not because the hype kids are buzzing, it’s not because rappers are rockin’ them in their videos, and it’s definitely not because they’re cheap and easy to get. The reason the high-fashion brand (that happens to do footwear) stays in check is because Yohji and his crew put that work in with every new seasonal drop.
This Hayworth II Mid, the follow-up to the brand’s most recognizable silhouette drops July 15th, and is upgraded with a strap for staying tight while looking tight. Coolest shoes of the summer? We wouldn’t be shocked.
$270, Y-3 Store, NYC.
Popularity: 5% [?]

We’d love to say these gold-dipped Honja Hi’s were a replica of a popular shoe that fits the same description, but we’re not trying to get on Mr. Yamamoto’s shit list. The Honja gained steam in the fall, and apparently Y-3 plans to keep the silhouette on the production line for seasons to come. They retail for over 2 bills, but you can’t put a price on flossing kicks no one else has.
$270, Y-3.com
Popularity: 29% [?]