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Brand Profile: Tsovet Watches

We already gave you the definitive guide on how to floss your wrist, but we are fully aware that not everyone has the cream to drop a couple Gs on a Bell & Ross timepiece. That’s why we were stoked to discover Tsovet, a new watch line that debuted at Capsule last week.

Using classic, simple lines inspired by genius architect Frank Lloyd Wright and a price range that doesn’t go over $450, these watches will help you step up without hurting your pockets. Started by Vestal founder David Bonaventura, the line has maritime roots with some models that mimic a compass. The first batch of drops are slated to hit Cali-based retail space Harlow Boutique, where they’re described as “time instruments.” Yeah, they’re that serious. Check some models from their lookbook below.

Tip Of The Week: Watch Buying Advice

1. BUY OVERSEAS
They’re duty-free and available in models that you won’t find here.

2. EXPAND YOUR BRAND SCOPE
Study up on Zenith, Ulysse Nardin, and other enthusiast brands.

3. KNOW YOUR CLASPS
From butterflies to buckles, they are an integral part.

4. VERIFY YOUR ONLINE PURCHASE
Check watchfinder.com, then email the manufacturer to validate dealer.

Related: Brand Profile: New Watches From Baselworld

Ernst Benz’s ChronoDiver Watch Goes Deep

Longtime readers of Complex know that we’ve always encouraged investing in a well-made watch. Sure, it hurts to see a few G’s disintegrate, but unlike the stacks of Nikes and Wii games laying around your house, a classic timepiece will stay with you forever…even if you have to hide it in your ass (word to Chris Walken).

Shopping for a watch can be intimidating, but when in doubt, go chrono(meter) and go Swiss. The Great Circle ChronoDiver from Ernst Benz fits both qualifications. Based on one of Benz’s original diving watch prototypes from the ’80s, it’s water-resistant up to 200 meters and engineered for deep-sea diving (heh heh). For us landlocked people, it’s just an awesome watch.

The Greatest Cell Phone Watch Since Dick Tracy

Rocking a phone on your wrist has never quite taken off, because let’s face it, them joints are usually clunky, hideous nerd-cessories that value function over style. But the Van Der Led WM2 seems to be taking a step in the right direction with this sleek, understated joint that has Bluetooth and a tiny touch screen. For $471 you can buy it here starting on Monday. After the jump, check out some detail shots.

Jenna Loves The Animals

Jenna Jameson continues to be “down” for a cause. This time she’s getting undressed for PETA’s new “Pleather Yourself” campaign. [Egotastic]

This bartender is sick with it. 253 cocktails in 60 minutes? Dude is definitely wearing the crown. [TheBachelorGuy]

Stay on your New York shit with these vintage Subway signs. [Uncrate]

Think of this watch as the G-Shock for faux-fashionistas. [Acquire Mag]