Technology Toshiba’s Upscaling Ad Shows Off ‘Time Sculpture’

It's rare that we get psyched about commercials, but when we saw Toshiba's latest marketing video for the “upscaling technology” in their new LCD TVs, DVD players and laptops, we actually found ourselves giving a shit.

The ad builds on the special effects used in The Matrix to create a new technology called Time Sculpture, which consists of altering moving snapshots instead of just doing a 3D rotation of a still. The shoot was executed by setting up a camera rig that held 200 Toshiba Gigashot HD camcorders, which captured 20,000 Gigabytes of video data and took a staggering 336 hours to sift through. Watch the innovative ad below…