Style Brand Profile: New Era x Tradition
BRAND: New Era
SINCE: New Era in 1920; Tradition in 2006
HOME BASE: Buffalo, NY
WHY WE CO-SIGN: As soon as Jay-Z killed the throwback jersey on wax, we started patiently waiting for sports gear to make a return. Since then we’ve seen a couple companies try to capitalize on that market with pieces that were either too uninspired or poorly designed. But finally, there seems to be a rightful heir to the throwback throne. New Era, the company that makes every hat in your closet, and Tradition, an Atlanta-based apparel design company, have come together to create New Era presents Tradition. The line signals not only a return of sports attire but also the HBCU steez that rappers used to rock heavy in the mid-’90s…
