BRAND: SHAUN WHITE 4 TARGET
SINCE: Fall 2008
HOME BASE: Minneapolis, MN
FOUNDED BY: Shaun White and his brother, Jesse White
If you don’t know who “The Flying Tomato Is” you might want to brush up on your pop culture. Basically Shaun White is the guy who wins almost every major snowboard (and now some skate!) contests and the man who gives Sal Masekela a reason to get up in the morning. Look for him going for the gold in Olympic halfpipe this coming winter. Jesse, his older brother, designs the White Collection for Burton and now the Shaun White for Target collections.
WHY WE CO-SIGN:
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Action sports has its share of entrepreneurs, but many of them sacrifice credibility for a paycheck. Maybe you’ve heard of Ryan Sheckler or Andy MacDonald? Oye. Pro Snowboarder Shaun White balances the two well, though. He’s risen above the bickering and combined big tricks and big contest wins with big money-making projects (see his full clothing line The White Collection with Burton, Shaun White for Target, etc.)
This Sunday, the Flying Tomato will drop his first video game, Shaun White Snowboarding. The gameplay is a lot like Tony Hawk’s Pro Skater, but the graphics and scenery are pumped up to utilize every pixel on that HDTV from your Christmas list (recession special!). Read on for the rest of the review and to see screen caps from the Target’s exclusive bonus level…
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