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Style Buy It Now: Paola Belle Aviators

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After reading our countdown of the Top 100 Style Trends of the 2000s (click here if you missed it), you probably realized that not all of the decade’s fashion fads have stood the test of time. But one trend you can never go wrong with is the seemingly timeless staple of aviator sunglasses. Today’s Buy It Now from Paola Belle is another one of those modern aviator remixes that your favorite rappers seem to love. Well, we love ‘em, too.

These burgundy babies are handcrafted in France and you have the option of clear or sun lenses. They also feature a subtly rounded teardrop shape and marble acetates all around—stylish, and built to last. For detailed pics and Buy It Now info, see below…

November 10, 2009 | Permalink | Comment
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Style Buy It Now: Dsquared2 Aviator Sunglasses


Although Wayfarers seem to have taken the top spot in the game over the last two years, we can’t forget about the always-stylish aviators. Today’s Buy It Now is the matte-black Aviator Sunglasses from Dsquared2—a modern twist on the traditional Top Gun-style steez. Almost like a Wayfarer-aviator hybrid, actually: the best of both worlds.

Made in Italy, Dsquared2’s new shades have subtle yet distinguished features, like a gunmetal trim across the top and rivet detailing around the vintage frames. For Buy It Now info and additional pics of the shades, see below…

September 11, 2009 | Permalink | Comment
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Style Buy It Now: Martin Margiela Mono Lens Glasses

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Don’t worry if you’ve wasted all summer trying to choose the perfect pair of sunglasses, because today’s Buy It Now will make it way easier. These mono lens sunglasses by Martin Margiela (Jay-Z’s new favorite designer) will suit any face shape and will have people asking you “where’d you get those?” The visor lens makes it similar to the famous Margiela L’incognito glasses, but slight adjustments like the green tint and brass hardware make these more wearable. How can the hot robot chicks say no when you have dope eyewear like this? Check more detail pics and Buy It Now info below…

August 26, 2009 | Permalink | 9 Comments
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Style Buy It Now: Fendi Cubetto Sunglasses

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Not everything in your closet needs to be murdered out. Today’s Buy It Now is this pair of vintage-inspired sunglasses from Fendi that are gray with graduated brown lenses, which means you can actually make eye-contact with the girl you’re tryna kick it to. Still doesn’t mean you can wear shades to the club though. See below for detail pics and Buy It Now info…

August 4, 2009 | Permalink | 4 Comments
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Style The 10 Best Sunglasses Under $150

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If you’ve been saving your lunch money just so you could pick up what you believe to be an acceptable pair of sunglasses for the summer, let us ease your mind and pockets. Contrary to Rick Ross and Jay-Z, Louis Vuitton and Dolce & Gabanna aren’t the only people that make shades. There’s a whole market of sunglasses out there—most of them at reasonable prices.

So if you still haven’t copped a pair or two for the summer, read on to see our favorite sunglasses under $150. And no, these aren’t Canal St specials—included on our list are iconic brands like Ray-Ban and Oakley and new jacks like KR3W and Electric Hoodlum. The sun don’t shine forever, but while it’s here, you might as well be fly while you can enjoy it…

July 9, 2009 | Permalink | 3 Comments
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Style Brand Profile: Von Zipper

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BRAND: Von Zipper

SINCE: 2000

HOMEBASE: Irvine, California

FOUNDED BY: GT, RJR and Hesh

WHY WE COSIGN: The guys behind Von Zipper liken themselves, and all who purchase their goods, as a crew. If you only know the brand for its wild snow goggles, it’s time to take a closer look at the Irvine, California-based accessory—and now apparel—company. Best known for its eye-wear, Von Zipper, which was founded by partners GT, RJR and Hesh back in 2000, has a knack for creating vivid pieces that perfectly capture the SoCal imagination and appeal to a younger, wilder demo than most traditional eyewear companies. As co-founder GT puts it: “Everything we put together at Von Zipper is a reflection of our lifestyle and our commitment to having more fun than everyone else.” Who wouldn’t want to be down with that?

Von Zipper’s carefree jocularity can be seen throughout a lineup that includes everything from the aforementioned psychedelic snow goggles to multi-colored plastic framed shades—there’s something for everyone. Not content with just peddling frames, Von Zipper now pushes soft goods in the form of T-shirts, fanny packs, belts, hats and fleeces. So you can rep from head to..well, waist. If you wanna get down, read on below for some of the hottest pieces from the collection.

June 29, 2009 | Permalink | 1 Comment
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Style Buy It Now: Electric Detroit Sunglasses

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We’ve given you an alternative option to the classic wayfarer before, but if you’re looking to stand out even more than the next dude, check out the Electric Detroit Sunglasses.

If that totally rad name hasn’t already sold you, then maybe this will—subtle checkered accents on the inside of the frames paired with the six-base polycarbonate lenses will make sure you stay stylin’ and functional. (If—for some strange, unexplainable, stupid fucking reason—you’re a Lakers fan, then this colorway should appeal to you, too.) Made by Electric, the reputable snowboarding sunglasses and goggle company, these shades are sure to keep you chill with 100% UVA and UVB protection during the sweltering summer months (hopefully) to come. See below for details and Buy It Now info…

June 24, 2009 | Permalink | 1 Comment
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Style The 10 Best Sunglasses For Summer 2009

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Sunglasses in the summer are like gloves in the winter, a must-have (that you’ll probably end up losing). This season, there’s plenty of shades to choose from with everyone from Marc Jacobs to Quiksilver stepping it up. As with anything that there’s a lot of, picking the right style can get confusing and overwhelming, so to help you out, we narrowed down the 10 best sunglasses, with links of where to buy. Read on for our picks, then take your pick…

June 9, 2009 | Permalink | 5 Comments
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Style Trendhumper: Visor Sunglasses

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Visor sunglasses are popping off in London, Tokyo, and San Francisco. The functional Lady Gaga-esque sunglasses are great for the beach ’cause the girls you’re checking out won’t know you’re staring too hard. Even your grandpa, with his heavy-prescription sunglasses, is all over this trend. But is it too over-the-top or just on point? You be the judge. Tell us how you feel by voting on whether to ‘HUMP’ or ‘DUMP’ the trend below…

June 5, 2009 | Permalink | 3 Comments
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Style Buy It Now: Linda Farrow Luxe Sunglasses

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Those of you who aren’t scared to spend major gwap on sunglasses should remember this name—well, two names: Linda Farrow. First established in the ’70s, the line was relaunched in 2003 by the son of the brand’s namesake. Since then, it’s earned a rep for expertly crafted, style-forward sunglasses that appeal to eyewear connoisseurs. Hypebeasts have also taken note of Linda Farrow’s collabo projects with A-list design talent like Raf Simons, Jeremy Scott and Dries van Noten.

Today’s Buy It Now comes from Linda Farrow’s “Luxe” collection (LF also has a separate “Vintage” line). Made in France, this black-on-black pair is titanium-coated with 24-carat gold plating and is sold with a special box and leather pouch. Hey, you gotta spend your income-tax return on something, right? For Buy It Now info and pics of details and packaging, see below…

April 30, 2009 | Permalink | Comment
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