BLOG

Can Jerry Seinfeld Save Microsoft’s Ad Campaign?

With as much money Microsoft stacks from running businesses to Xbox 360, their advertisements should equate that success, right? Wrong. They haven’t been able to crack the “cool” market because Apple holds it down with straight-forward, minimally-styled clips. But when Steve Jobs recently took another shot at Bill Gates‘ Windows Vista operating system, the software mogul tapped Jerry Seinfeld to clap back.

We’re not sure if the $300-million dollar campaign will actually work, simply because Jerry’s been catching bricks since Seinfeld went off the air. The handful of other ads he did for the geriatric crowd (American Express, Hewlett Packard), and last year’s Bee Movie are, well, straight up B’s. So we figured we could jog Microsoft’s memory (zing!) by compiling five (2 of which ended up being banned) of their greatest hits for a little inspiration.

Steve Jobs x Mark Parker = Takeover

Ever get the feeling that you don’t quite belong? Sure, we consider ourselves cool and all, but when Nike invited us to check out some top-secret shit that they were about to unveil, supposedly with Apple involved somehow, we didn’t expect this: we walked into a breakfast meeting of about 25 people, people being an understatement. We’re talking gods here, like Shawn Stussy, Hiroshi Fujiwara, Spike Lee, James Jebbia.

So who comes out to shed some light on these Nike/Apple rumors? Nike CEO Mark Parker, and the man himself, Apple CEO Steve Jobs. Holy crap. If someone dynamites this spot right now, we thought, nothing cool would come out for the next 5 years. In a word: Drowning in steez.

Messrs. Parker and Jobs then showed us the Air Zoom Moire Plus: a three-part component system of a sneaker, iPod Nano, and a $30 device that makes it the next big thing. The sneaker, the Air Zoom Moire Plus, has an embedded smart chip that communicates with your iPod Nano, and while you run you can access pace, distance traveled, and time all with the touch of a button. A nice woman comes over your music and lets you know everything you need to keep on.

That’s not all, though. When you’re done with your exercise, plug in your Nano and upload all the information onto a special website that will track your daily progress. It’s one of the coolest things we’ve seen in a while, and might just be the thing to get us off our asses.