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	<title>Complex Blog &#187; SPARQ</title>
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	<description>Buy.  Collect.  Obsess.  The original buyer's guide for men.</description>
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		<title>Nike&#8217;s &#8216;Better Is Better Than Your Better&#8217;</title>
		<link>http://www.complex.com/blogs/2008/03/11/nikes-better-is-better-than-your-better/</link>
		<comments>http://www.complex.com/blogs/2008/03/11/nikes-better-is-better-than-your-better/#comments</comments>
		<pubDate>Tue, 11 Mar 2008 21:16:08 +0000</pubDate>
		<dc:creator>complex</dc:creator>
				<category><![CDATA[Sports]]></category>
		<category><![CDATA[Nike]]></category>
		<category><![CDATA[SPARQ]]></category>

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		<description><![CDATA[Nike unveils it's new SPARQ training program which includes this "My Better" campaign. ]]></description>
			<content:encoded><![CDATA[<p><img src='http://www.complex.com/blogs/wp-content/uploads/2008/03/nikesparq.jpg' alt='nikesparq.jpg' id="videoscreen"/><br />
<object width='390' height='294'><param name='movie' value='http://www.nikeusmedia.com/nike-sparq-training/media/my-better/V02.swf'></param><param name='wmode' value='transparent'></param><embed src='http://www.nikeusmedia.com/nike-sparq-training/media/my-better/V02.swf' type='application/x-shockwave-flash' wmode='transparent' width='390' height='294' align="right"></embed></object>Nike wants you to get your ass in gear and promises to help. The sneaker giant announced an expansive training program called <a href="http://sparqtraining.com/intro.php" target="_blank">SPARQ</a> (Speed, Power, Agility, Reaction and Quickness) that includes high performance gear, an online site for athletes to track their progress plus training tips, and this new multi-media campaign called &#8220;My Better&#8221; featuring <strong><a href="http://www.complex.com/blogs/2007/12/13/adrian-peterson-talks-nicknames-fantasy-football-and-more/">Adrian Peterson</a></strong>, among other athletes. On the footwear side of things, they&#8217;re releasing three new models for training: the Nike Air Zoom SPARTQ TR Elite, Nike Air SPARQ TR, and the Nike SPARQ Test Pro. This comes on the heels of their new <a href="http://www.complex.com/blogs/2008/03/05/nike-ipod-take-their-act-indoors/">indoor iPod regiment</a> so if you can&#8217;t get your shit together, don&#8217;t blame the Swoosh. </p>
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