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Brother Jesse Talks ‘Shaun White For Target’

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There are two brothers White. Shaun is a professional skateboarder/snowboarder, and Jesse is the designer behind Burton’s impressive White Collection. Success begets success, and on July 27th, the two are dropping Shaun White for Target, a continuation of the series that the Target superbrand has been creating in conjunction with designers in the know.

Maybe you heard of Rogan for Target? Maybe you were paying attention to your girl when she was yakking up Zac Posen working for the Bullseye? No? Well, no worries. Shaun White for Target is a collection of access point skate clothes ($10-30) you can actually buy in this post-America, “Why can’t you pay me in Euros?” economic setting. Read on for an interview with the man behind the collection, Jesse White, and to peep the collection.

July 23, 2008 | Permalink | Comment
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Brands | Sports

Shaun White Stacking Paper At The X Games

Mat Hoffman (drums) and Shaun White (guitar)
Mat Hoffman (drums) and Shaun White (guitar) at the Target Chalet/Photo: Tracy Anderson

Winter X Games XII kicked off in Aspen last night. Tanner Hall placed first in the men’s ski superpipe and Levi LaVallee took the gold for doing backflips on a snowmobile. Something he’s obviously practiced before. Shaun White, jamming with Mat Hoffman at the Target Chalet last night, hasn’t slipped any gold around his neck. But he’s definitely cashing checks in Aspen. Yesterday Burton announced a new 10-year deal with White with intentions of expanding his signature line, The White Collection. The announcement comes on the heels of White’s new contract with Target to produce a casual line under his name. Maybe White will get the big Red Dot to change its stance on bloggers.

January 25, 2008 | Permalink | 3 Comments
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