Style Brand Profile: 7 For All Mankind

BRAND: 7 For All Mankind

SINCE: 2000

HOME BASE: Los Angeles, California

FOUNDED BY: Peter Koral. Currently owned by VF Corporation (lifestyle brand that also owns North Face, Vans and Eastpak)

WHY WE COSIGN: Once known primarily as the denim brand that makes your girlfriend’s butt look better, 7 For All Mankind has in recent years garnered well-deserved respect for its menswear. The brand should be on your radar for its innovative use of fits, fabrics and finishes. Its newest project is an eco-friendly organic line for the Spring 2009 collection.

WHERE TO FIND IT: 7 For All Mankind retail stores, Barney’s New York, Neiman Marcus, Nordstrom and Saks Fifth Avenue stores.

Read our interview with 7 For All Mankind’s VP of Merchandising & Design, Rosella Giuliani and more pics of the organic denim line below…

Style Buy It Now: RL Organic Underwear

The RL Organic Cotton V-Neck in Antique White.

It’s never a bad time to re-up on underwear, and with Earth Day just a few weeks away (April 22), why not go organic? Today’s Buy It Now is the RL Organic underwear line from Ralph Lauren, featuring eco-friendly, lightweight garments made of 100% organic, soft cotton. The V-neck and T-Shirt can work as everyday lounge pieces, while the tank top, briefs and boxers will instantly become the favorites in your underwear drawer—you know, the ones you stow away for those “special” days. To see the product range in all four colorways and for Buy It Now info, see below…