STORE: CRSVR
CITY: Santa Barbara, CA
SINCE: 2008
FOUNDED BY: DJ Vice, Nick Sakai, Asaf Dimant, & Mark Lawrence
PRICES: $$$ (out of 5)
WHY WE COSIGN: It baffles us that in 2009, companies still don’t understand the importance of real-world and online synergy. Take sneaker boutiques for instance: Finding a dope sneaker shop is task in of itself. And harder still is finding an online store that stays stocked with the latest and doesn’t look like a GeoCities page. So when we discovered CRSVR, we knew we struck oil. This boutique’s owners understand the demand for exclusives and the need for a pleasing shopping experience. Sick brands matched with a sick in-store experience and a dope online design make for one helluva place to shop.
Meeting in ‘08 during a flight to Santa Barbara, DJ Vice and Nick Sakai immediately recognized their passion for sneakers and wasted no time setting up plans to open their own shop. Inspired by the culture they were very much a part of, these instant homies kept every aspect in mind when crafting the direction for the store. The shop features an in-house DJ to keep customers in the buying mood and a staff that has no problem answering your questions (no too-cool cocky types here). Also the lyrics to EPMD’s “Crossover” are written across the back wall, letting folks know that CRSVR will never sell out—unless your talking inventory. Zing!
BRANDS CARRIED: Nike, Supra, Five Four Clothing, Brixton, Ever Clothing, The Hundreds, Mishka, In4Mation, Orisue, Stussy, Future Heretics, Ransom Clothing, Fyasko Clothing, Dim Mak, G-Shock, and Nooka.
Read on for our interview with DJ Vice, pics of the store, and the address/web site…
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STORE: Nooka Pop-Up Shop at Den, from July 10 through August 16
CITY: NYC
SINCE: 1997 (Nooka)
FOUNDED BY: Matthew Waldman (Nooka)
PRICES: $$$ (out of 5)
WHY WE COSIGN: Artist and designer Matthew Waldmen founded Nooka on the concept of innovative and futuristic design. This summer, Nooka (like rag & bone, Robert Geller and Engineered Garments before it) is taking up occupancy at concept boutique Den. The temp shop will showcase the brand’s latest digital wristwatches, along with modern belts, wallets, and its debut fragrance.
BRANDS CARRIED: Nooka
We talked with Matthew about his inspirations and what lies ahead for his brand. See our interview, pics of the store, and address below…
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NAME: George
AGE: 23
OCCUPATION: B-boy/Actor
HOME BASE: Astoria
SUNGLASSES: Marc Jacobs
TANK: Vurt
SHORTS: Stüssy
SNEAKERS: Vans
WATCH: Nooka
What are you saving up for the summer? Some future investing.
What summer trend needs to die? Super deep V-necks.
What is your dream vacation? I travel for a living, so I have seen a ton of beautiful places. I would love to see Brazil.
What sneaker style are you rocking this season? I stick to my skateboard brands.
What is your summer drink? Cold glass of orange juice.
What inspires your style? Art, music and the weather.
Vote on whether this week’s subject is “Stylin” or “Wildin” below…
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Wearing jewelry may depend on the type of person, but rocking a good watch is a must for everyone. With the economy in the crapper, and you spending all your paper trying to cover your bar tab, it could be tough to find a dope watch that won’t break your bank account. Lucky for you, we sifted through tons of timepieces to come up with 10 solid options that all clock in under $300. Read below to see choices from brands like Marc Jacobs and Michael Kors to Nooka and Nixon. Throw ‘em in the sky…
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NAME: Dorian
AGE: 22
OCCUPATION: Model
HOME BASE: Brooklyn
SHIRT WORN AS HAT: Juicy Couture
SHIRT: Vintage
BLAZER: General Idea by Bumsuk
BELT: Vintage
WATCH: Nooka
DENIM: General Idea
SHOES: PF Flyers
What are you saving up for the summer? Future investments.
What summer trends have you seen? Capri pants and mohawks.
What is your dream vacation? A hotel stay underwater.
What’s your summer drink? Brooklyn. It’s what we call an Obama Hennessy.
What country has the best style? Japan.
Vote on whether this week’s subject is “Stylin” or “Wildin” below…
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Images courtesy of Eat the Cake NYC.
Created by the founder of the EOS New York store, DIZTRICT in the West Village NYC houses all your favorite accessories brands. Themed to reflect the five boroughs, DIZTRICT offers brands that have a sleek and edgy design in a fun environment. “We chose the brands that sit together and hand-select the merchandise to build a story,” says Mukul Lalchandani, CEO of EOS offshoot Caseology. Lachandani, who also advises the MAGIC trade show on accessories, personally picks the timepieces to fit the NYC lifestyle for District.
Among the brands DIZTRICT carries are Diesel, EOS, G-Shock, Kidrobot, Modern Amusement, Nooka, STORM and Tokidoki. Check out store info and more images below…
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The watch brand Nooka has long been known for its impossible-to-read interesting digital watches, and its new ZON is no different. The ZON has two displays: one is a digital hourglass, with minutes measured in small falling blocks, and the other is a standard numeric display that you can quickly switch to if a pretty girl asks you for the time. The ZON is also a world-time watch with all 24 time zones and comes with a tool that allows you to customize the strap position. A very cool concept, and a definite conversation-starter.
The ZON is available in black, white or mirror (gray). See below for close-ups of each colorway, Buy It Now information and details on Nooka’s special weekend sale…
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Last year in the pages of Complex, Kanye West gave the co-sign to forward-thinking watch brand Nooka by rocking one of their bright orange creations in his “Beatdowns” portrait. Well now the company is giving watch junkies like 'Ye a spot to store their collection with the release of their vinyl mascot Nookanooka.
Started by designer Matthew Waldman in 1999, Nooka is known for their futuristic watches that use linear and graphic representations of time, rather than the traditional clock or number-based designs. The Nookanooka is currently only available in black for $70, but it will be released in new colors like glow-in-the-dark in the coming months. See all the colors (sans watches) after the jump.
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