Super Bowl commercials are the stuff of legend. They’re watched just as closely, and sometimes closer, than the game itself. On top of all the beer and Go Daddy.com commercials we were paying heavy attention to the automotive commercials. Why? We wanted to see what new ways the car companies thought of to sell us cars in these ever so trying times. Audi choose to tout their TDI clean diesel technology, while Kia, in one of our favorite ads ever, choose to play up the cheap price of its Sorento SUV. But how do those stack up against the car commercials from years past? We dug through the archives to find our 10 favorite Super Bowl car commercials of all time. Don’t see one of your favorites, holler at us in the comments. Check all of ‘em out below…
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Consumers love revivals. Nothing whips ‘em into a ducat dropping frenzy like the words “throwback” or “retro.” Every company from Nike and Reebok to Chevy and Mercedes bring back popular marquees and models in hopes that the nostalgia will make them flock to stores. Recently, German design student Benjamin Nawka proposed his Datsun XLink concept in hopes of doing the same for the old Nissan brand…
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Car companies are forever chasing the cool. Each one attempts to attract hip, young buyers to their showrooms by designing rides with crazy, inventive looks and features more tuned into their lifestyle. Toyota’s Scion did it the best when they shipped over their city (and fuel) friendly xA and xB models from Japan and offered their buyers the ability to customize everything from the wheels to the shift knob.
Following suit is Nissan with the Cube. Also a Japanese import, the Cube is a moderately powered, fuel sippin' (you guessed it) cube on wheels. And though the Cube will probably be just as big a hit with the kids as the Scion was, Nissan wanted to prove just how cool they really were by giving two Cubes to eight Pratt Institute grad students to go nuts on. And the results were pretty dope. Check out the two customized models after the jump.
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